AWS Executive Briefing Center Program
[Placeholder: Overview of the AWS EBC program — joining at a pivotal moment of cloud growth, the mandate to build executive engagement from zero, and how the program scaled to match AWS's explosive growth.]
Challenge
[Placeholder: Describe where AWS was in 2014 — rapid growth but no formalized executive briefing program. The challenge of building from nothing while serving some of the world's largest enterprises simultaneously.]
Approach
[Placeholder: The methodology for building the EBC — staffing, process design, content frameworks, and the unique challenge of re:Invent. How you scaled to 2,400 executive meetings at a single event while maintaining quality.]
Results
[Placeholder: Outcomes achieved — meeting volume, customer satisfaction, pipeline influence, and the lasting program infrastructure left behind. How the AWS EBC model compared to industry benchmarks.]
Key metrics
2,400
Executive meetings at re:Invent
Zero
Starting point — built from scratch
2014–2017
Program tenure