T-Mobile HQ Executive Briefing Center
Joint launch event with T-Mobile's Cyber Defense Center, October 2025.
I led the rebuild of T-Mobile's headquarters Executive Briefing Center in Bellevue, WA — a $23.5M investment spanning nine demos built around named account stories, including Delta Air Lines, Formula 1, and Boston Children's Hospital. The EBC launched the same day as T-Mobile's new Cyber Defense Center, with a joint press event covered by Fierce Network in October 2025.
In 2026, the Global Association of Customer Engagement Professionals (GACEP) recognized the center with both its World Class Center and Experience Innovation awards; the jury noted it "moves the conversation from features to belief."
GACEP World Class Center and Experience Innovation awards, 2026.
From the GACEP jury
This center is an obvious “yes” for World Class achievement because there is a clear strategic mission in problem-first storytelling. It's a choreographed journey rather than just a floor plan. And it's an innovative investment.
Its technological innovation is organized like an operating system. Their journey design moves clearly from conversation → immersion → strategic next steps, and that transition is deliberate and repeatable. This represents Industry Leader performance in experience orchestration and innovation.
— GACEP Awards jury, 2026
Key metrics
$23.5M
EBC investment
9
Demos built around named accounts
GACEP 2026
World Class Center & Experience Innovation awards